Leadership Team

Marco Tripi also holds the positions of CEO of Almaviva, President of Almawave and Almaviva Experience (formerly known as Almaviva do Brasil), Almaviva Solutions, and TIVIT. He was born in Rome in 1969 and has a degree in Economics. In June 2018, he was elected by the Shareholders' Meeting of Asstel as a member of the Governing Council for the two-year period 2018-2020. In the period 2008-2015 he served as Vice President. In September 2016, he was appointed Vice President for the 2016-2020 term, and was placed in charge of Digital Transformation at Unindustria Lazio, where he had previously held the position of Vice President in charge of developing the Digital Agenda and Simplification. Since June 2013 he is in the Board of Assonime (Association of Italian Joint Stock Companies) for 2013-14. In July 2012 he was appointed Vice President of Unindustria Roma e Lazio, with the executive authority to develop the Digital Agenda and Simplification. In March 2010, he was appointed Vice President of the Executive Board of Confindustria's Assinform - Associazione Italiana per l'Information Technology. In 2008, he became a member of the Executive Board of the Unione degli Industriali e delle Imprese di Roma, the Employers’ Union of Rome. In 1999, he joined the Group, where he was appointed first Marketing Manager and then, in 2001, Chief Executive Officer. From 1997 he worked at the Marketing Department of BNL Multiservizi, the BNL Group IT services company.

Guido Pagliai is the Senior Vice President and Chief Financial Officer at Iteris, having joined the company in September 2026. Guido has over 20 years of experience optimizing financial performance, driving business transformation, and leading strategic growth across diverse international environments. Guido most recently served as Group CFO of Fincantieri Marine Group LLC, one of the largest shipbuilding companies sin the U.S. specializing in new construction, ship repair and conversions for the U.S. Navy and commercial markets. Prior to Fincantieri, he spent 15 years with PwC in Milan, Italy and Southampton, UK, leading multi-location audits and advisory engagements for large domestic and international listed clients in the Consumer and Industrial sectors. Guido holds a Bachelor's in Economics & Legislation for Business from Luigi Bocconi University in Milan and is a qualified Italian Chartered Accountant and Auditor.

Adam Cook is senior vice president and chief sales officer at Iteris, having joined the company in September 2024. With 15 years of experience in public and private transportation technologies, Adam has a proven track record of leading performance-oriented teams and specializes in driving market expansion and increasing recurring revenue for public and private billion-dollar companies. At Iteris, Adam applies his expertise in full-stack technologies, including hardware, connected sensors, cloud platforms, and services, to accelerate the market penetration of Iteris’ ClearMobility portfolio, enhance sales and distribution strategies, and provide outstanding customer satisfaction. Previously, Adam held key roles at leading Silicon Valley companies such as Samsara and ChargePoint, where he developed strong customer relationships and executed effective sales strategies that drove success and enhanced retention. Adam attended San Jose State University, where he majored in Advertising with a focus on Business Marketing.

Will Cousins is the Senior Vice President and Chief Product Officer at Iteris, having joined the company in early 2022. With over 25 years of experience, Will is a seasoned technology industry veteran with proven expertise in IoT, artificial intelligence, enterprise SaaS and Data Analytics. At Iteris, Will leverages his extensive experience in developing cloud-based products for various global vertical markets, including transportation, public sector, automotive, financial services, and media, to expand and manage Iteris’ ClearMobility portfolio, which includes sensors, software, and mobility data. In addition, Will is responsible for Corporate Marketing, Product Marketing, and Partnering Marketing. Before joining Iteris, Will served as Vice President of Products, Design, and Automotive OEM Solutions at Zonar Systems, a subsidiary of Continental AG, where his team was responsible for shipping cutting-edge hardware devices to connect commercial vehicles to the cloud2. He has also held significant roles at large public companies like Nuance Communications and Microsoft, as well as early-stage companies. Will earned his B.A. degree from the University of Arizona and an M.B.A. from the Thunderbird School of Global Management (now part of Arizona State University).

Todd Kreter is senior vice president and chief technology officer at Iteris, having joined the company in November 2007. With over a decade of experience working on the vanguard of mobility-focused technology, and as many years dedicated to enterprise data management, Todd is a technology futurist with particular expertise solving complex problems at the intersection of business and technology. At Iteris, Todd is an advocate for multimodal detection, connected vehicles and smart communities, and has co-developed more than 10 patents. Previously, Todd served in various executive positions at Quantum Corporation. Todd earned a B.S. degree in Mechanical Engineering from California State University, Fullerton.

Eric Reese is the Senior Vice President of Iteris’ newly formed Transit Business unit. He is responsible for bringing Almaviva’s Moova transportation solutions to North America. With over 25 years of experience spanning the public and private sectors, Eric is a demonstrated, experienced executive with a proven track record of driving strategic growth, operational turnarounds, and value creation through global platforms and enterprise solutions. His expertise lies at the intersection of technology innovation, public sector understanding and providing enterprise solutions for the transit sector. Previously, Eric served as CEO of Bytemark (now part of Siemens Mobility), where he spearheaded both regional and global expansion, restructured international operations, and delivered significant topline growth which ultimately led to Bytemark’s acquisitions by Siemens Mobility. His career includes executive roles at Vix Technology, Gannett Fleming, and Scheidt & Bachmann, and held various leaderships roles in the public sector with the City of Chicago and Chicago Park District. Eric began his transportation career at the Chicago Transit Authority, providing him with a foundational understanding of the industry. Today, he focuses on go to market solution, scaling operations and building high-performing teams to drive regional transformation and long-term business excellence. He is a member of the APTA Board of Directors and sits on other various industry and corporate boards.

Dr. Moe Zarean is senior vice president, Mobility Consulting Solutions for North America (NA) and Middle East and North Africa (MENA) at Iteris, having joined the company in May 2002 and served in management positions since 2012. With over three decades of experience in traffic management and operations, Moe is an internationally recognized expert in the field of intelligent transportation systems (ITS), and has authored over 100 reports, papers and technical presentations in this field. At Iteris, Moe is an advocate for the planning, design and implementation of ITS in the areas of advanced traffic management systems, advanced traveler information systems, advanced rural transportation systems, traffic operations centers, and connected and automated vehicles. Moe has led key ITS projects in the states of Florida, Georgia, Virginia, New Jersey, Maine, Minnesota, Wisconsin, Ohio, Kentucky, Indiana, Illinois, Kansas and California, as well as countries including the United Arab Emirates and Saudi Arabia. Moe is a past board member of the Minnesota Department of Transportation’s ITS GuideStar Program and has served as president of ITS Virginia. Moe earned an M.S. degree and Ph.D. in Transportation from The Ohio State University.